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From idea to calendar

Content Planner

Turn keyword research into a prioritized content calendar your team can actually ship — no more scattered spreadsheets.

  • Keyword-driven topic backlog with priority scoring
  • Plan items your writers can pick up and run with
  • Map content to the pages and queries that need it
  • Keep SEO and editorial aligned in one place

From keyword list to shippable backlog

Keyword research usually dies in a spreadsheet. The planner turns your tracked keywords and Search Console gaps into a topic backlog, scored by opportunity — so the next thing to write is always obvious.

Plan items writers can execute

Each item carries the target query, the intent to satisfy, and a suggested angle — enough context that a writer (or the AI Content Writer) can start immediately without a separate briefing round.

Close the loop with real performance

Because the planner lives next to your monitoring data, published items are tracked against the queries they target. You see which plan items earned rankings and clicks — and which topics deserve a follow-up.

Frequently asked questions

How are plan items prioritized?

By opportunity: search demand you already have visibility for, ranking gaps where you're close to page one, and topics your competitors own that you don't. You can always reorder manually.

Does it work with the AI Content Writer?

Yes — a plan item can be sent straight to the AI Content Writer, which drafts against the item's target query and angle. Plan, draft, review and publish in one flow.

Can my team use it together?

Agency plans support multiple seats, so strategists can maintain the backlog while writers pick up items — everyone sees the same priorities.

Ready to rank — and get cited?

Connect Search Console and put Content Planner to work on your own data — free to start, no credit card.